Why you cannot find a price
Try it yourself. Search for valet parking software, open the first six vendor sites, and count how many show you a number. In August 2026 the answer is roughly two out of eight. Everyone else runs the same play: Request a demo. Talk to sales. Get a custom quote.
There is a reasonable version of this argument. A 900-room resort with gate arms, a kiosk in the lobby and a folio integration genuinely is a different sale from a steakhouse with one stand and three runners. Custom quoting exists because the installations really do differ.
There is also the less reasonable version, which is that hiding the price means you have to sit through a 45-minute call before you can work out whether this thing is even in your budget. If you run a small operation, that call is not free. It is an evening you did not spend on the schedule.
Everything below was read directly off vendors' own public pages or their verified directory listings on 17 August 2026. Where a company does not publish a number, this article says not published. We did not estimate, and we did not fill in a guess to make the table look complete.
The published prices
| Vendor | Published starting price | How it is metered | Self-serve signup |
|---|---|---|---|
| Oobeo | $96–$199 per year | Basic / Agency / Advanced tiers | No — demo request |
| O-Valet | From $99 / month | Varies by venue type | No — free demo |
| SMS Valet (TEZ) | From $99 / month | Per location, plus setup | No — demo |
| Summon | $99.99 / $299.99 / $499.99 per month | 500 / 1,500 / 3,000 vehicles per month | No — talk to sales |
| SYNC | Not published | Tiers capped at 1,000 / 2,500 / 5,000 cars per month; add-ons $49–$199/month | No — consultation |
| PUR Valet | Not published | — | No — free demo |
| FlashValet (FlashParking) | Not published | — | No |
| ParkingPro Valet | $19 / $39 / $99 per month or $999 once for 36 months |
Concurrent vehicles and simultaneous shifts | Yes — 14-day free trial |
Two things jump out of that table.
The floor of this market is $99 a month. O-Valet, SMS Valet and Summon all start there, independently, which is a strong signal about what the category considers an entry-level customer. If your operation is one stand at a restaurant, you are being quoted the same starting price as a hotel.
Nobody lets you sign up. Out of eight vendors, the number that will let you open an account tonight and run tomorrow's shift is one. That is not a small detail — it is the difference between buying software and being sold software.
Oobeo is the outlier on price, at under $200 a year. It is worth knowing that its own pricing page now carries an acquisition notice: Oobeo has been acquired by JustPark. Acquisitions in small SaaS have a habit of being followed by repricing, so if that number is what draws you in, ask directly how long it holds.
The costs that are not on the pricing page
The monthly figure is the part everyone compares. It is rarely the part that decides the bill. Four things reliably show up later:
1. Setup and training fees
SMS Valet's directory listing puts one-time setup and training at $300 to $1,500, depending on how many locations and devices you are bringing on. That is a real number and it is disclosed — most vendors simply do not mention this line until the quote arrives. Ask about it in the first email, not the third.
2. Message bundles
If the product's core idea is a ticket sent by text, then text messages are inventory, and inventory gets metered. Summon publishes this openly: 1,500 messaging units on the entry plan, 9,000 on the middle one, 15,000 at the top. A ticket plus a "your car is ready" plus a receipt is three messages for one guest. Do that arithmetic against your real car count before you pick a tier.
3. Per-transaction charges
Summon lists $0.10 plus processor fees on every payment, on all three plans. At 1,500 cars a month that is $150 on top of the subscription — potentially more than the subscription itself on the entry plan. Card processing fees are normal; a platform fee stacked on top of them is a choice, and it deserves a direct question.
4. Add-ons that turn out to be the feature you wanted
SYNC prices licence plate recognition, billing automation and hotel integration as add-ons in the $49–$199 per month range. If the hotel integration is the reason you were buying, then the hotel integration is part of the price, and the base tier was never the real number.
The question that cuts through all of it: ask for a written estimate of your total monthly cost at your actual volume — cars, messages, payments, add-ons, all in. A vendor who can produce that in one email is one you can plan around. A vendor who cannot is telling you something.
Work out your own cost per car
Subscription tiers are hard to compare because everyone slices them differently. Cost per car is not. Take the monthly price, add the metered extras, divide by the cars you actually park in a month.
On Summon's published numbers, the entry plan at $99.99 for up to 500 vehicles works out to about $0.20 per car before payment fees. The top plan at $499.99 for 3,000 vehicles comes down to about $0.17. That is a sane, honest way to price software — you pay in proportion to how much you use it — and if your volume is high and steady it is perfectly defensible.
It is a much worse deal at the other end. A restaurant parking 250 cars a month on that entry plan is paying $0.40 a car, for a tier sized at twice its volume. Volume pricing always punishes the small operator, because the smallest bucket is still built around somebody bigger than you.
Why metering by concurrency changes the answer
ParkingPro meters a different thing: how many vehicles are on your lot at once, and how many shifts run simultaneously — not how many cars you turn over in a month.
That distinction matters more than it sounds. A busy restaurant might park 60 cars on a Saturday and never hold more than 40 at one time. Over a month that is roughly 1,800 vehicles, which on a per-month-volume plan lands you in a middle tier. On the $39 Pro plan — 50 vehicles at once, 3 simultaneous shifts — the same operation costs about two cents a car, and the plan does not care whether you park 300 in a month or 3,000.
The trade is real and worth stating plainly: if your lot regularly holds more cars at once than your plan allows, you need the next tier up, even if your monthly volume is modest. Concurrency is the constraint. Check your peak, not your total.
ParkingPro Valet starts at US$19/month, with 14 days free before any subscription begins. No demo, no sales call — you create the account and run a shift.
Start the free trial →What you are actually buying at each price point
Price without scope is meaningless. Roughly, the market splits into three bands.
Under $50 a month. You get the operating layer: check cars in, see what is on the lot, issue a digital ticket, take payment, close the shift with a report. No proprietary hardware, no property-management-system integration. This band barely existed in the US two years ago and is where ParkingPro sits.
$99 to $300 a month. The mainstream. SMS ticketing, guest retrieval requests, damage photos, staff metrics, usually some payment processing. This is where O-Valet, SMS Valet and Summon's lower plans live, and for a hotel or a multi-location operator it is money well spent.
$300 a month and up, or quoted. Gate arm integration, kiosks with barcode scanners, licence plate recognition from a photo, PMS integration that posts the charge straight to a guest's folio, lobby TV displays that announce arriving vehicles. If you need a valet charge to land on a Marriott folio automatically, this is the band and there is no cheaper way to get it.
Buying up a band because the feature list is longer is the most common and most expensive mistake in this category. Gate arm integration is worthless without a gate.
Questions worth asking before you sign anything
- What is my total monthly cost at my real volume — subscription, messages, per-transaction fees and add-ons together?
- Is there a setup or training fee, and how much?
- Is the contract monthly or annual, and what happens if I cancel in month three?
- Which of the features I care about are add-ons rather than included?
- Can I try it on a real shift before paying, or only watch a demo?
- Does it need hardware I do not already own — and if the printer or kiosk breaks on a Friday night, what happens?
- What happens when the connection drops? Parking structures are famously bad for signal, and a system that stops taking vehicles when the wifi does is not a system.
- Who owns my data, and can I export it if I leave?
Where ParkingPro fits — and where it does not
We publish our prices because we think the demo wall is the single most annoying thing about shopping in this category. $19, $39 and $99 a month, or $999 once for 36 months. Fourteen days free, and no PayPal subscription starts until the trial ends.
What that buys: digital check-in from the phone your attendant already carries, a QR claim ticket on screen or printed to a Bluetooth thermal printer on Android, a live list of every vehicle on the lot with plate and elapsed time, digital retrieval so the guest requests their car from the ticket link, flat-rate or hourly charging, shift reports, and full offline operation when the signal goes. Optionally, sponsor advertising on your tickets — a local restaurant or dealership paying for placement — which for a small operator can cover the subscription outright.
Straight about what it is not. There is no PMS integration, so we cannot post a charge to a hotel guest's folio. There is no licence plate recognition from a photo. There is no proprietary hardware and no native app — it runs in the browser. If your operation needs folio billing or gate arms, buy from the top band; that is a real requirement and we are not it.
Tax-authority integration exists today only in the Dominican Republic (NCF/e-CF) and Mexico (CFDI). In the US you get clean standard receipts and you set the tax name and rate yourself.
If your operation is a restaurant, a boutique hotel, an events company or an independent valet outfit running one to a handful of stands, the honest summary is this: the mainstream of this market is priced for somebody bigger than you, and it will not tell you so until you have sat through the call.
For more on how guest expectations have shifted underneath all of this, read our guide to what the move to digital retrieval means for your operation.
All prices were read from vendors' public pages or verified directory listings on 17 August 2026 and may have changed since. Confirm current pricing with each vendor directly. ParkingPro Cloud is a product of Abalon LLC and competes with several of the companies named above.